If you want to get the most from Google Business Profile, understanding how to get Google reviews is essential. It can feel intuitive to gate reviews, but keep in mind that it’s not allowed per Google policies. Gating means that you discourage customers from leaving negative reviews but encourage positive reviews.
For instance, Google forbids you from gating reviews. You may be surprised! Practices that seem logical or unproblematic to you can be a big issue for Google. Take your time to learn Google review policies and be sure that you are following them. You may find that your business profile is even removed if Google suspects that you are not following their rules. Google will not reward you for ignoring their policies by improving your business’s search rankings. However, it can make all of the difference in your search rankings and how often you come up in local search results. It doesn’t take long for a customer to leave you a review from their computer or mobile device.
Reviews prove that you are a legitimate business that real people frequent. All legitimate customer feedback is beneficial to your online reputation. Potential customers are much more likely to choose your business if there are lots of reviews.ĭon’t focus too much on positive reviews either.
If you’re on Google Business Profile but not seeking out reviews, you are missing out on an important opportunity. If you have a local business, you want to be on Google Business Profile. If you are looking for something local, you are likely to get a GMB listing.įor instance, if you search for “best chocolate chip cookies,” you’ll likely see how to make the cookies or buy them online.īut if you add “near me” to your search query, you’ll get a listing of local businesses that sell them. It acts as Google’s business listing service. Google Business Profile helps people who are looking for businesses, typically locally.
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